The Gem Privé Story

Miranda McCarthy

Inspired by her childhood collection of vintage jewellery, Gem Privé founder, Miranda McCarthy followed her dream to become an award-winning fine jewellery designer. She has created pieces for the English National Ballet and has graced the pages of Vogue magazine with collections she has sold through a network of exclusive retailers and hotels. However, she quickly learned that the world of jewellery design was a closed door to all but a few select designers.

“The retail world was pretty fixed in its idea of what was saleable, and there wasn’t really a platform that offered full support to new design talent,” McCarthy explains. “I wanted to do something about it.”

Miranda understood that without a track record of sales, or previous collections, designers would find it next to impossible to break into the retail market as professional buyers are generally unwilling to take risks.

Making a career out of designing jewellery requires a large investment of both time and money. Fledgling designers are forced to shell out huge sums before they have had a chance to test the market. The agonising wait to see a return on their investment continues once the pieces are in stores. If the pieces don’t sell – they go back to the designer. It’s a fantastic, risk-free approach for the retailers, but “a big gamble” for designers.

Gem Privé reduces the process of entering the market to just two steps:

  • 1: Create a design
  • 2: Upload it
We have leveled the playing field for designers who might have the skills to design an incredible piece of jewellery – but cannot afford to invest in the expensive raw materials, education, or software.

By harnessing the voice of the consumer we are able to eliminate the risk by giving the designer feedback on the popularity of their designs – pre-manufacturing. Only the designs that get the stamp of approval from our team of experts and visitors to Gem Privé.com get produced and sold.

By providing world-class manufacturing, marketing, sales, and shipping, Gem Privé has created a platform for designers to test the market and start a business – risk free.

We are so excited to see the creativity and unique perspective of undiscovered designers from around the globe.

Join us on their journey.


Mission Statement: Fair Fine Jewellery

fair designer


We are providing a solution for jewellery designers that have limited or no start-up capital to achieve their dream of making money from their passion. By proving manufacturing, marketing, and sales, we are giving equal opportunities to a global talent pool, particularly in emerging markets where the money earned from royalties can be life-changing.

fair environment


Gem Privé’s network of manufacturers use a just-in-time manufacturing system, and only produce a design when there’s demand, making it a zero-waste business. Our diamonds and coloured gemstones are carefully traced to ensure they meet our high standards of social and environmental responsibility.

fair for you


As an inventory-light business, we can save on our operational expenses, and pass the saving directly to our customers. Our fine jewellery is competitively priced at up to 60 per cent less than mainstream retail.

Fair Trade


Gem Privé uses Fairtrade certified precious metals which means strict standards on working conditions, health and safety, handling chemicals, women’s rights, child labour and protection of the environment are adhered to. We are also working with the Responsible Jewellery Council to ensure our sustainability standards are met from mine to retail.